Alternate Reality Games Grab Mindshare

March 17, 2003 | Source:

ARGs or Alternate Reality Games are immersive experiences that mix real world clues, phone calls, voicemail, email chatterbots, real people playing roles in real life and bogus and legit websites. The objective: a fully rounded gaming experience that bleeds over into everyday life. They could also have real-world applications like group dynamics and problem solving.