Comments on: AT&T | Ads accurately predicted the future: ‘You Will’ ad campaign 1993-1994

By: Pawelotti

Pawelotti — Thu, 20 Oct 2011 12:03:58 +0000

Indeed, Logic. I share your continuous astonishment regarding resistance to Ray’s ideas. Just 15 years ago these technologies seemed almost “crazy”. Now we use them and some of the youngest generations have never known a world without them. People have great problems extrapolating the exponential, that’s all. But what’s more, I am sure many of the same people have forgotten just how much technological progress we’ve made in the last two decades.

By: macewan

macewan — Sun, 15 May 2011 16:52:40 +0000

Fax use is still alive and well with procurement at nuclear power plants. Now we use MyFax.com to handle the docs & an iPad app to markup our pricing on these RFQs.

By: RobPreece

RobPreece — Sun, 24 Apr 2011 21:28:30 +0000

I think many of these technologies were actually in use in 1993 (I was working on a low-cost desktop videoconferencing program then so I know that part was available). I’d like to do the whole shopping cart thing. Bar codes are such a pain. Not sure why RFID hasn’t been more universally adopted. Still, it’s fun to see things that were seen as futuristic not too long ago–and the way they missed the boat on others (faxing from your iPad–I don’t think so).

By: Logic

Logic — Fri, 25 Mar 2011 03:57:43 +0000

This is why I’m continually astonished that so many people are resistant to Ray’s ideas. I remember these ads in 1993/94. They were magical, mysterious, inspiring. The technology seemed so futuristic. Some of those ads look like they could’ve been filmed today using actual technology. Thanks for pursuing a high-resolution version of these ads. They really drive the point home.