Gerd Gigerenzer

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He won the AAAS Prize for the best article in the behavioral sciences. He is the author of Calculated Risks: How To Know When Numbers Deceive You, the German translation of which won the Scientific Book of the Year Prize in 2002. He has also published two academic books on heuristics, Simple Heuristics That Make Us Smart (with Peter Todd & The ABC Research Group) and Bounded Rationality: The Adaptive Toolbox (with Reinhard Selten, a Nobel laureate in economics).