bookshelf by year

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

March 29, 2012

NakedConversations

author |
Robert Scoble, Shel Isreal
year published |
2006

Amazon | From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers — meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a… read more

Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics

August 13, 2012

taming_big_data_book

author |
Bill Franks
year published |
2012

You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior….

As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says… read more

Handbook of Augmented Reality

March 10, 2013

Handbook of Augmented Reality

author |
Borko Furht
year published |
2011

Augmented Reality (AR) refers to the merging of a live view of the physical, real world with context-sensitive, computer-generated images to create a mixed reality. Through this augmented vision, a user can digitally interact with and adjust information about their surrounding environment on-the-fly. Handbook of Augmented Reality provides an extensive overview of the current and future trends in Augmented Reality, and chronicles the dramatic growth in this field. The… read more

Frozen to Life: A Personal Mortality Experiment

February 15, 2016

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author |
D.J. MacLennan
year published |
2015

How far would you go to avoid death?

Frozen to Life is the true account of the author’s extraordinary answer to this question: If he cannot escape the constraints of a “natural” lifespan, he will, upon his death, have his severed head preserved in a vat of liquid nitrogen in the Arizona desert.

This book illuminates the astonishing science behind his decision, and the transformative power of… read more

The Master Algorithm: How the quest for the ultimate learning machine will remake our world

March 7, 2017

the-master-algorithm-cover

author |
Pedro Domingos
year published |
2015

about from publisher:

In the world’s top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. In 

The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and… read more

The Quantum Labyrinth: How Richard Feynman and John Wheeler Revolutionized Time and Reality (Theoretical Minimum)

October 2, 2017

the-quantum-labyrinth-cover

author |
Paul Halpern
year published |
2017

The story of the unlikely friendship between the two physicists who fundamentally recast the notion of time and history

In 1939, Richard Feynman, a brilliant graduate of MIT, arrived in John Wheeler’s Princeton office to report for duty as his teaching assistant. A lifelong friendship and enormously productive collaboration was born, despite sharp differences in personality. The soft-spoken Wheeler, though conservative in appearance, was a raging nonconformist full… read more

Power, Madness and Immortality

April 12, 2009

power madness immortality

author |
Mychilo Cline
year published |
2005

There has been increasing interest in the potential social impact of new technologies, such as virtual reality (as may be seen in utopian literature, within the social sciences, and in popular culture). Mychilo S. Cline, in his book, Power, Madness, and Immortality: The Future of Virtual Reality, argues that virtual reality will lead to a number of important changes in human life and activity. He argues that:

*… read more

On Intelligence

July 14, 2010

On Intelligence

author |
Jeff Hawkins, Sandra Blakeslee
year published |
2005

Amazon | Hawkins designed the technical innovations that make handheld computers like the Palm Pilot ubiquitous. But he also has a lifelong passion for the mysteries of the brain, and he’s convinced that artificial intelligence theorists are misguided in focusing on the limits of computational power rather than on the nature of human thought. He “pops the hood” of the neocortex and carefully articulates a theory of consciousness and… read more

The Scientific American Day in the Life of Your Brain

January 6, 2011

scientificamerican

author |
Scientific American, Judith Horstman
year published |
2009

Amazon |  Have you ever wondered what’s happening in your brain as you go through a typical day and night? This fascinating book presents an hour-by-hour round-the-clock journal of your brain’s activities. Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of… read more

Beyond Boundaries: The New Neuroscience of Connecting Brains with Machines — and How It Will Change Our Lives

February 16, 2011

Beyond Boundaries cover

author |
Miguel Nicolelis
year published |
2011

Amazon | A pioneering neuroscientist shows how the long-sought merger of brains with machines is about to become a paradigm-shifting reality.

Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring work, Duke University neuroscientist Miguel Nicolelis shares his revolutionary insights into how the brain creates thought and the human sense… read more

The Mind and the Machine: What It Means to Be Human and Why It Matters

June 17, 2011

The Mind and the Machine book cover

author |
Matthew Dickerson
year published |
2011

Amazon | What does it mean to be human? Some naturalists believe that the human mind can be reduced to brain biology, suggesting that we are no more than complex biochemical machines. Computer scientist Matthew Dickerson critiques a physicalist/naturalist view of human persons and defends theistic accounts of human nature. He responds to the widespread assertion that human consciousness is nothing more than “software” that can one… read more

Affective Computing

August 11, 2011

Affective Computing book cover

author |
Rosalind W. Picard
year published |
2000

Amazon | The latest scientific findings indicate that emotions play an essential role in decision making, perception, learning, and more — that is, they influence the very mechanisms of rational thinking. Not only too much, but too little emotion can impair decision making. According to Rosalind Picard, if we want computers to be genuinely intelligent and to interact naturally with us, we must give computers the ability to… read more

Brain-Computer Interfaces: Principles and Practice

January 12, 2012

braincomputer

author |
Jonathan Wolpaw, Elizabeth Winter Wolpaw
year published |
2012

Amazon | In the last 15 years, a recognizable surge in the field of Brain Computer Interface (BCI) research and development has emerged. This emergence has sprung from a variety of factors. For one, inexpensive computer hardware and software is now available and can support the complex high-speed analyses of brain activity that is essential is BCI. Another factor is the greater understanding of the central nervous… read more

Net Smart: How to Thrive Online

April 30, 2012

netsmart

author |
Howard Rheingold
year published |
2012

Amazon | Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social… read more

Mechanisms of Memory, Second Edition

October 28, 2012

mechanismsofmemory3

author |
J. David Sweatt
year published |
2009

Many who work on the cellular and molecular processes of learning and memory are tempted to throw up their hands in frustration and conclude that the problem is insoluble. Human learning and memory is likely the most highly evolved and sophisticated biological process in existence. This book represents the first step at beginning to put together the complex puzzle of the molecular basis of memory. Sweatt creates a framework… read more

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