Are you optimistic or pessimistic? Glass half-full or half-empty? Do you look on the bright side or turn towards the dark? These are easy questions for most of us to answer, because our personality types are hard-wired into our brains.

As pioneering psychologist and neuroscientist Elaine Fox has discovered, our outlook on life reflects our primal inclination to seek pleasure or avoid danger — inclinations that, in many… read more

Amazon | Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not… read more

Amazon | Why do we routinely choose options that don’t meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we’re right even when evidence contradicts us?

In What Makes Your Brain Happy and Why You Should Do… read more

Amazon | The Human brain is only 100,000 years old. Yet, this newly evolved organ endows us with unique creative capabilities beyond all other living creatures, including the gift to understand itself. As our very survival and success in life depends on utilizing our brain’s power, intense efforts have begun worldwide to understand the brain, reverse-engineer it and even augment its capacity. Towards this end we harness every trick in… read more

Amazon | As physicists work toward completing a theory of the universe and biologists unravel the molecular complexity of life, a glaring incompleteness in this scientific vision becomes apparent. The “Theory of Everything” that appears to be emerging includes everything but us: the feelings, meanings, consciousness, and purposes that make us (and many of our animal cousins) what we are. These most immediate and incontrovertible phenomena are left… read more

Amazon | The father of cognitive neuroscience and author of Human offers a provocative argument against the common belief that our lives are wholly determined by physical processes and we are therefore not responsible for our actions.

A powerful orthodoxy in the study of the brain has taken hold in recent years: Since physical laws govern the physical world and our own brains are part of that world, physical

… read more

Amazon | An entertaining illumination of the stupid beliefs that make us feel wise.

You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you’re as deluded as the rest of us. But that’s OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It’s like a… read more