Elon Musk bets half of all cars built in 2032 will be electric
July 18, 2012
Tesla Motors CEO Elon Musk recently predicted that in 20 years, half of all new cars sold would be plug-in electric cars, says Green Car Reports.
The problem: knowledgeable industry analysts suggest that such a goal requires a highly unlikely growth rate in plug-in sales and production.
There are now 1 billion vehicles on the planet, with 2 to 2.5 billion likely by 2050. The auto industry now builds 60 to 80 million vehicles a year, which is likely to rise to 100 million or more by 2020.
Globally, in 2012, fewer than 100,000 of those will be plug-ins. Musk’s half-plug-ins-by-2032 guess is a worthy goal.
But Pike Research analyst Dave Hurst is willing to take Musk’s wager. His analysis addresses the U.S. market, not the global total — which would require going from south of 100,000 plug-in cars a year today to 50-million-plus in 12 to 20 years.
Instead, assuming a U.S. market of about 15 million vehicles for the foreseeable future (since the U.S. vehicle population is pretty much maxed out and has actually fallen slightly over the last few years), Hurst asks what would be necessary to get to 7.5 million plug-in sales by 2032.
It expects the U.S. plug-in market to grow at a 32-percent average rate from now through 2020. That takes sales to roughly 200,000 units in 2020.
Even if that rate continued for another 12 years, which Hurst considers unlikely, that would only take plug-in cars to roughly one-third of the market in 2032, or about 5 million sales.
But Hurst thinks 8 or 10 percent annual growth in plug-in sales is more reasonable, taking the total to 480,000 or 574,000 plug-ins sold in 2032 in the U.S.
Hurst’s analysis assumes a continuation of current trends, and does not incorporate what plug-in promoters — most notably Nissan CEO Carlos Ghosn — call the “hockey stick effect.”
That refers to a sharp increase in sales in some future year — perhaps between 2016 and 2022 — when mass production has driven down battery costs sufficiently that electric cars become much more price-competitive with gasoline cars, which will get steadily more expensive in real dollars to meet stringent new fuel-economy rules.
Hurst suggests that for plug-in vehicles to grow at the rate Musk predicts, three things will have to happen.
First, plug-ins must spread from small cars into full-size sport-utility vehicles and pickup trucks, which remain a huge portion of the U.S. market. Second, an oil price shock would have to drive gasoline prices to $8 or $10 a gallon.
And, he suggests, drivers will have to get comfortable with overnight recharging and limited vehicle range — and the public charging infrastructure must grow to support those volumes of plug-ins on the streets, including both wireless charging and more widespread DC quick charging.
What do you think? Will Musk win his bet? Will half of all cars sold in the U.S. in 12 to 20 years be plug-ins?

Comments (16)
by Carl Cherko
I have another comment on this subject. Instead of replacing gasoline only powered cars over the next few decades with electric only powered cars, maybe a “retrofit” approach would work better. Take an existing gasoline powered vehicle and add to it an electrolyysis type generator that will take plug-in electric power and convert it to a suitable fuel it can store in a tank (maybe even in the existing vehicle gas tank) and burn the fuel in the existing vehicle engine. I have been approached by some recent start-up and venture capitalist companies that are considering this approach. At this time, the average car on the road in the USA lasts 26 years and runs for 165,000 miles before it’s ready for the scrap heap, at least that is what I read recently. So, somehow converting and retrofitting the existing gasoline vehicle fleet to run as plug-in electrics might be a more realistically approach to get half of all vehicles running in some way as plug-in electrics rather than relying on advanced battery technology and replacing existing vehicles.
by Carl Cherko
I do a lot of personal and business travel by car where at times I drive 600 to 800 miles non-stop in a single day. When I need to refuel, I stop at the nearest gas station, fill up and I’m on my way in only 5 to 10 minutes. If plug-in electric vehicles are to become viable at least for my needs, either the vehicle will need a 600 to 800 mile range on a single charge, or would need to recharge the batteries in only 5 to 10 minutes. At this time, I see nothing on the horizon over the next decade or two that will come close to that range. The plug-in electric car will remain in the near future not much more than an oversize golf cart suitable for short trips around town an in need a full recharge after traveling only 50 to 100 miles at best. I think the status quo gasoline powered vehicle is hear to stay and dominate at least for the next few decades.
If the price of gasoline goes to $8 to $10 per gallon, the high cost will spur lots of investment and innovation to either produce more gasoline (maybe from coal or natural gas), or produce cost effective vehicles that are more efficient and use much less gas. If you drive up the price of something, capitalists out there see opportunity and profit.
by Ron Wyckoff
The next generation of LIthium batteries are almost here, check out Envia (supported by GM), their batteries in a Tesla S Sedan would bring the price down over 20K$ and increase range from 300 miles to 500. Panasonic (Toyota) are rumered to have something similar in the works. 2015 may be the break point where Electric starts to win out.
by Jose Font
I forgot about Envia but now I remember that in the press they said that a Nissan Leaf with Envia battery tech could drive between St. Louis and Chicago (300 miles vs the 80 miles range the Leaf has now) for $10.
Another project that would help scale up the transition to plugins is former Intel Chairman Andy Grove’s project to retrofit light truck fleets with plugin hybrids. http://www.youtube.com/watch?v=0zOxi1AGwqg
by Jose Font
Starheart, I would also include the failure of people to recognize or understand integrative design. The best known proponent is Amory Lovins the co-founder of the Rocky Mountain Institute and his Factor Ten Engineering principles. The Hypercar was an early auto example.
The prism that most people gaze through is the status quo when, as Bennie Beaver mentions, we have accelerating technology. Way before Elon’s date all vehicles will not only be de-massed but will also have active drag reduction that will require smaller/lighter motors and will need fewer and lighter batteries. I don’t think that many people can understand this, including Hurst.
I think that 350 mile range will be significantly exceeded.
by Gorden Russell
There have been many papers posted here on this newsletter telling us about vast improvements in batteries and solar cells. Electric cars will get better and better at an exponential rate. Long before 2032 these cars will have a 350 mile range and they will be coated in solar cells that can recharge them while they sit in the parking lot at your employer’s. If you have to park indoors, there will be metered outlets where you can plug in. Sure, the people who put these outlets in their garages will charge you more than the going rate for the electricity, but it will still be cheaper than gasoline.
by Chrispium
Electrical charge for cars are so cheap, supermarkets will offer free charging to get customers. A full overnight charge is only about 1 dollar. Parking at the mall will cost the mall less than 50 cents. Putting up meters for that is a waste of money.
by GatorALLin
Love this conversation… but I think if the USA will need some help switching over. Here is my idea. #1 give the company you work for a tax break if they have 51% of their total workforce driving to/from work by electric power. Give those employe’s VIP parking at work with 100% free charging stations. When company gets to 25% of employee’s driving to work they get tax break, when they get 51% they get bigger bonus, etc. Then this same business would also supply a percentage of their parking lot for customers for the same free plug in service. As long as you are in our store (walmart for example), then your car is charging up…and like handicap spaces these are marked in Green and always VIP spots up front. Hard to beat free plug in..and vip spots at every store … just like free wifi at Starbucks… this idea could spread. Every time you have to walk by the vip spots and they don’t even pay for gas to get there…it would start to have an emotional effect…same thing for work (hey these guys all get free gas just for doing the right green thinking). We offer free charging on all electric cars and one guy driving to work 1 hour each way, Gas was his #1 expense beyond his house payment. Anyhow I think electric cars are still uncool or $75K tesla …so we need lots of 10K cool electric cars…but imagine every govt parking lot gave free charging for customers…every major retail chain store did also…it would change how you feel about making it worth considering on your next car buy… at least it would for me.
I also agree with some other posts here about need to change out battery fast and universal. There should be some standard that all companies can adapt to so I can drive 400 miles have my battery dead and pull into ANY gas station and swap it out, so no time wait for recharge… so long trips give back freedom for electric cars. Maybe gas stations are anti-electric so they would be the first place a driver looks to recharge..but the last place that wants to offer this service. Govt could impose a tax for all gas stations that don’t want to offer the service….so some way to encourage them to do the right thing ahead of public pressures. BP and Exxon say they are energy companies… but I think for now they are busy making the billions on oil/gas (*and spilling into the gulf and alaska). Also there needs to be a hands free drive up and change option (Love the idea that you have a parking break like lever inside the car…drive over any Green Parking spot reserved for Electric cars and then you pull on lever and bingo, your charging. No cables to unwind…no plug in needed…maybe could be inductive so no lever needed just drive over and it auto charges).
by Gorden Russell
You have some great ideas there, GatorALLin. I like them but the Republicans in Congress wouldn’t. They don’t like subsidies and tax-breaks for the middle class…only for the 1%.
by C. Kaletka
I think the way to go would be increasingly better batteries and swappable battery tech like Better Way.
Electric is definitely the way to go and with cheap solar it will be far less expensive than gas.
What do I see by 2030?
Plug in electric with swappable batteries, inductive charging, and electric highways with the ability to run AND recharge a vehicle at highway speed.
There will not only be small vehicles like this but full-sized cars, light trucks, and SUVs as well.
The vast majority of vehicles sold will have these capabilities and be self driving as well.
If anything Musk is being conservative…
by Robert Pike
They’ll not only be plug-ins; but as Solar panels increase in efficiency and the ability to “hide” their obvious circuits grow, you’ll see a lot more solar panel chargers. Maybe even pop-up or neatly tucked away wind turbines! The timing couldn’t be better; we need to stop our fossil fuel…ALL fuel…addiction soon for GW sake…
by Bennie Beaver
I agree with this comment. Dave Hurst lives in a linear thought world. Whereas, science and technology are accelerating exponentially. Certainly, as Ray Kurzweil says, the information element of knowledge is exponential. I believe that that exponential acceleration will soon begin translating into real advanced products at an ever accelerating pace. Almost daily I read about new advance in production of electricity and battery storage. I’ll bet that cars will be able to travel thousands of miles between recharging in 20 years. Those idea are already in labs. Like they say in the Old South I grew up in “hide and watch.”
by Starheart
For Elon’s prediction to be correct, we have to assume that from today to 2032, there will be: 1) no portable energy source allowing for non-combustion based hybrid engines, such as LENR; 2) no dramatic increase in battery capacity and throughput allowed by new materials and nanotechnology.
As neither seems likely, we have a classic failure to account for multiple field development and resultant exponential growth on Musk’s part.
by Bri
It should be, Joe Papps noble gas engine. Look up Tthrive.com The Movie, then look up Joe’s engine. No gas, no smog! There are several of these type machines! They work off the toroidal energy flow that regular generators use, but in a more fundamental way. Joe Papps won his lawsuit against Caltech! When Richard Feyman monkeyed around with it during the demo, it blew up, and killed someone. If it was fraud, he would have been tried for involuntary manslaughter. Caltech would have won. No acid rain! No global warming! Heat and power your home for pennies! Its not a hoax!
by Marcos Marin
Bri, I could not find the video explaining the theory, only demonstrations(and only external footage). You mentioned it was on youtube, could you please point me to it? my email is marin@ufrj.br if necessary, thanks.
by Kevin
I think the biggest problem for integration in the US is battery life. Cars are not just a vehicle they are a symbol. They represent the ability to get away to anywhere you can think (with in physical limitations). Until electric cars can provide that they will suffer.
The majority of the US public won’t get behind an electric car before we have one that beats a race car across the country (is this an X prize?). This is a shame because we need electric cars desperately in urban areas like LA and New York.