The Electronic Popable book, developed by the High-Low Tech group at the MIT Media Lab, has electronic circuitry embedded in its pages that transforms the tabs, flaps and wheels of a traditional pop-up into switches and a variety of sensors.

The interactive pages come alive with LED lights, sounds and even vibrate in response to touch.

They used off-the-shelf electrically conductive paints and fabrics, adding custom-made magnetic components programmed using a standard integrated circuit, known as a microcontroller.

This battery-operated pop-up book will be presented at the Tangible, Embedded and Embodied Interfaces conference in Cambridge, Massachusetts, next week.