Business Wire |™ launches online bookstore powered by Blio

December 9, 2011

Business Wire — November 30, 2011

This is a summary. Read original article in full here.

Free e-reading application plus discounts on 1 million+ books, DVDs, CDs

The Bookstore is open for business, with discounts and promotions for its customers that are competitive with online book merchants Amazon™ and Barnes and Noble™.

The Bookstore, operated in association with Baker & Taylor, Inc., the world’s largest distributor of print and digital books, carries over 1 million books, DVDs and CDs, and offers visitors to the Bookstore a free, downloadable eReading application, Blio, which offers hundreds of thousands of titles including today’s best sellers. For Benefit Club members, the Bookstore has free shipping on orders over $25.

Screenshot of the new Bookstore. (credit: LLC)

“The grandparents who make up the target audience for our Bookstore represent one-quarter of all Americans,” explains Jennifer Fragale,’s Director of Social Networking and its Benefits Club. “Grandparents are avid readers and we want them to save on books, movies and music. The Bookstore is a wonderful addition to our Benefits Club, where we provide our 400,000-plus members dependable discounts, prizes and giveaways on thousands of products and services.

Since launching the Club earlier this year, we have added more than 200 marketing partners who offer our members discounts on jewelry, gifts, toys, apparel, show tickets, theme parks, spas, wellness programs, hotels, car rentals, Grandparents Insurance Plans ™, and more — and now we have deals on books, DVDs and CDs. Unlike daily deal companies like Groupon™ or Living Social™, our offers remain available for months and years.”

“We are very focused on helping grandparents take advantage of the growth of e-books. The book industry metamorphosis, led by tablets and smartphones, has been dramatic,” says Gary Drevitch, Editor-In-Chief of “Our members are computer-savvy, and 40% of them visit Facebook™ daily. We favor the Blio platform because it allows grandparents to store their e-books in a private, virtual library accessible from their PCs and personal devices without having to buy a separate e-reader, such as a Kindle™ or a Nook™.

“Blio instead lets readers transform all of their internet-accessible computers, tablets and smartphones, including iPads™ and iPhones™, into e-readers. Blio offers today’s bestsellers as well as interactive rich-media, video, slide show, and audio-enhanced content from more than 100 top publishers, including Random House, Hachette Book Group, HarperCollins, Penguin Group, Macmillan and Simon & Schuster. Blio is a phenomenal product our users will adore.”

Blio has a host of functions that make it smart, fun and easy to use. It allows readers to experience books with brilliant color and crystal clear sound, bringing cookbooks, travel guides, how-to manuals, textbooks, and children’s books to life. With the ability to faithfully reproduce books’ color, layout and fonts, Blio is able to provide a large selection of books not available on E Ink devices. Blio supports touch interaction and will read selected books aloud, highlighting each word using the most advanced text-to-speech technology. Blio also allows you to insert notes, highlight sections or phrases, and look up references online, and it has multiple reading views, including text-only mode, single-page, dual-page, tiled pages, or 3-D “book view” for realistic page turning.