How Google plans to find the UnGoogleable
November 27, 2012

Racks of networking equipment connect servers inside a Google data center (credit: Google)
Google wants to improve its mobile search services by automatically delivering information you wouldn’t think to search for online in a research exercise known as the Daily Information Needs Study, MIT Technology Review reports.
For example, contextual information provided by mobile devices — via GPS chips and other sensors — can provide clues about a person and his situation, allowing Google to guess what that person wants.
Google is already taking the first steps in this direction. Google Now offers unsolicited directions, weather forecasts, flight updates, and other information when it thinks you need them.
Google may be heading toward a new kind of search, one that is very different from the service it started with, says Jonas Michel, a researcher working on similar ideas at the University of Texas at Austin. “In the future you might want to search very new information from the physical environment,” Michel says. “Your information needs are very localized to that place and event and moment.”
Finding the data needed to answer future queries will involve more than just crawling the Web. Google Now already combines location data with real-time feeds, for example, from U.S. public transit authorities, allowing a user to walk up to a bus stop and pull out his phone to find arrival times already provided.
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Comments (9)
by johnny ventis
The internet keeps getting worse and worse. If something isn’t broke DO NOT FIX IT!
by GAlan
Isn’t the world ending next month anyway?
by melajara
Welcome to HELL!
Unfortunately, I’m seeing something like that as ENFORCED per law, for so called “security” reasons in say 30 years from now.
Everybody will have a chip deeply implanted, it will be biocompatible, largely redundant and distributed across your body, say across your bone marrow or even better tied to your glial cells when people are still foetus and growing with them in order not to have the spy intentionally removed in adultehood.
Imagine the potential for criminal investigation. Of course, it won’t prevent delegated crime, but there will be other techniques to extract the truth from you. As I said, welcome to HELL!
by seeker
Does DARPA going to built specific search engine for forces in battlefield ? That would be interesting …
by godot
Repeatability is important in research. Now being dependent on context, location, and user ID, Google searches are no longer repeatable. Does this mean that google should be replaced by a superior search tool for research in which these impediments to repeatability do not exist, or can be turned off?
by seeker
Great point, I think the same.
by Khannea Suntzu
I more or less approve of these choices, as long as Google calls me Khannea.
by jack alev
Google, the evil empire, is at it again! Big Brother is hungry…
by Dillon
Google is nothing compared to the super conglomerates of the future, that is, if the world doesn’t end in a month. lol