Forbes | In defense of small data

March 30, 2012

Source: Forbes — March 30, 2012 | Bruce Upbin

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The very term Big Data implies that quantity is paramount, and some people speak as if they expect accelerating returns. If my database grows 100X bigger then I can mine insights that are 100X or even 300X bigger, right?  Wrong! In my experience, more of the same type of data provides only modest & incremental insights, not a quantum leap. [...]