Making Intelligence a Bit Less Artificial
May 1, 2003 | Source: New York Times
Automated programs that look for patterns in customer data and make recommendations (on Amazon.com, for example) are not smart enough to detect a gaffe.
“Something more sophisticated is required…analysts who understand why a particular type of music appeals to some people, categorization experts who know how to cross-reference material, retail executives who tweak the system to improve the bottom line and reviewers who check for nonsensical or offensive results.”