Get ready for ads that follow you from one device to the next
December 10, 2012
To make advertising pay as audiences move over to mobile devices, Drawbridge is using statistical methods that rely on anonymous data to track people as they move between their smartphones, tablets, and PCs, MIT Technology Review reports.
Drawbridge works by looking at the cookie data that comes with a request from a mobile or desktop browser or app to an ad exchange, and using its… read more













