Forbes | In defense of small data
March 30, 2012
Source: Forbes — March 30, 2012 | Bruce Upbin
The very term Big Data implies that quantity is paramount, and some people speak as if they expect accelerating returns. If my database grows 100X bigger then I can mine insights that are 100X or even 300X bigger, right? Wrong! In my experience, more of the same type of data provides only modest & incremental insights, not a quantum leap. [...]





