Best Buy Co. Inc.’s decision to use its Super Bowl ad to spotlight innovators who helped change how cell phones are used (and snuck itself onto the list) was received pretty well, at least by media types.

Cnet called it the best tech-centered ad of the first half of the game. It featured people like Philippe Kahn, who built one of the first camera phones, and Kevin Systrom, who… read more

“I’m Ray Kurzweil. I gave your words a voice.” This was Ray’s punchline during yesterday’s feature Best Buy Super Bowl ad also acknowledging a number of other mobile innovators.

The commercial focused the spotlight on ten technology innovators who have changed the way we use our phones:

• Philippe Kahn: created the camera phone and MotionX
• Neil Papworth: sent the first SMS message
• Paul

… read more

Best Buy went above any beyond with its Super Bowl commercial, including a wide range of inventors who created so many of the technological devices that are part of our daily lives. They had camera phone inventor Philippe Kahn, text-to-voice creator Ray Kurzwell, all the way to the pioneers to created Words With Friends… and they even spoofed Alec Baldwin’s airplane incident. [...]

Super Bowl ads are a longtime tradition, but this one from Best Buy caught our eye. The ad features innovators who have been changing the mobile technology landscape — a major tool in conquering “Big Data.” The ad featured during the Super Bowl is a shorter version of a much longer Web video.

The entire ad campaign, created by Best Buy to tout their mobile phone and carrier plan selection… read more

Move over, David Beckham, Matthew Broderick, Jerry Seinfeld and Donald Trump. The Super Bowl commercial that caught our attention was a Best Buy spot called “Phone Innovators” featuring none other than Big Think favorite Ray Kurzweil.

“I’m Ray Kurzweil,” the futurist and inventor says in the commercial. “I gave your words a voice,” his phone then says.

Best Buy: A year after a silly Super Bowl spot with Justin Bieber and Ozzy Osbourne, Best Buy celebrated real achievement with a commercial honoring technological innovators like Philippe Kahn, who declares, “I created the camera phone,” and Kevin Systrom, a founder of the photo-sharing app Instagram. [...]

Every year, Best Buy runs a big Super Bowl spot, and traditionally they go the route of hiring a big celebrity to hawk their brand message. Last year, it was “the Biebs” and Ozzy Osbourne. This year, Best Buy has opted for something a bit different, choosing to highlight innovators and give more than a nod to geeks in its tech-focused Super Bowl ad.

Drew Panayiotou,… read more

But the winner of the first half — for your Incorrect correspondent, at least — was Best Buy.

Instead of last year’s Justin Bieber and Ozzie Osbourne, here we had stellar individuals such as artificial intelligence and speech recognition guru Ray Kurzweil; Philippe Kahn, the creator of the first cell phone camera; and the people who invented Instagram, Words With Friends, text messages, and other technological… read more