The Retail Advertising and Marketing Association (RAMA) found 25.8 percent of people planned to tune in strictly for the commercials.

To dish out his own thoughts on the winners of last night’s mega-expensive, ultra-territorial Super Bowl commercial showdown, RAMA’s Executive Director Mike Gatti, in his third annual “Top 5 Commercials” blog post, puts a few things into perspective.

Check out his top picks below:

Best Buy —  Best Buy’s “Innovators” brings… read more

Best Buy Co. Inc.’s decision to use its Super Bowl ad to spotlight innovators who helped change how cell phones are used (and snuck itself onto the list) was received pretty well, at least by media types.

Cnet called it the best tech-centered ad of the first half of the game. It featured people like Philippe Kahn, who built one of the first camera phones, and Kevin Systrom, who… read more

“I’m Ray Kurzweil. I gave your words a voice.” This was Ray’s punchline during yesterday’s feature Best Buy Super Bowl ad also acknowledging a number of other mobile innovators.

The commercial focused the spotlight on ten technology innovators who have changed the way we use our phones:

• Philippe Kahn: created the camera phone and MotionX
• Neil Papworth: sent the first SMS message
• Paul

… read more

Best Buy went above any beyond with its Super Bowl commercial, including a wide range of inventors who created so many of the technological devices that are part of our daily lives. They had camera phone inventor Philippe Kahn, text-to-voice creator Ray Kurzwell, all the way to the pioneers to created Words With Friends… and they even spoofed Alec Baldwin’s airplane incident. [...]