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Pioneer Press | Critics like Best Buy’s ‘innovative’ Super Bowl ad

February 6, 2012

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Source: Pioneer Press — February 6, 2012 | Tom Webb

Best Buy’s Super Bowl ad, featuring inventors who created innovations for cellphones, is drawing praise from advertising pros, although the wider public greeted it with a shrug.

The 30-second spot veered from the Super Bowl ad practice of using celebrities and showcased real people who invented features like the camera phone, text messaging and the ability to translate voice into text.

Mike Gatti, executive director… read more

New Mexico Business Weekly | Best Buy Super Bowl ad praised for focus on innovators

February 6, 2012

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Source: New Mexico Business Weekly — February 6, 2012

Best Buy Co. Inc.’s decision to use its Super Bowl ad to spotlight innovators who helped change how cell phones are used (and snuck itself onto the list) was received pretty well, at least by media types.

Cnet called it the best tech-centered ad of the first half of the game. It featured people like Philippe Kahn, who built one of the first camera phones, and Kevin Systrom, who… read more

Singularity Weblog | Mobile innovators: Best Buy features Ray Kurzweil on Super Bowl ad

February 6, 2012

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Source: Singularity Weblog — February 6, 2012 | Nikola Danaylov

“I’m Ray Kurzweil. I gave your words a voice.” This was Ray’s punchline during yesterday’s feature Best Buy Super Bowl ad also acknowledging a number of other mobile innovators.

The commercial focused the spotlight on ten technology innovators who have changed the way we use our phones:

  • Philippe Kahn: created the camera phone and MotionX
  • Neil Papworth: sent the first SMS message
  • Paul

read more

The Huffington Post | Best Buy Super Bowl commercial — ad stars tech inventors

February 6, 2012

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Source: The Huffington Post — February 6, 2012

Best Buy went above any beyond with its Super Bowl commercial, including a wide range of inventors who created so many of the technological devices that are part of our daily lives. They had camera phone inventor Philippe Kahn, text-to-voice creator Ray Kurzwell, all the way to the pioneers to created Words With Friends… and they even spoofed Alec Baldwin’s airplane incident. [...]

The Washington Post | Super Bowl ads: Mobile innovators download in Best Buy Web video series

February 6, 2012

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Source: The Washington Post — February 6, 2012 | Emi Kolawole

Super Bowl ads are a longtime tradition, but this one from Best Buy caught our eye. The ad features innovators who have been changing the mobile technology landscape — a major tool in conquering “Big Data.” The ad featured during the Super Bowl is a shorter version of a much longer Web video.

The entire ad campaign, created by Best Buy to tout their mobile phone and carrier plan selection… read more

Big Think | Our favorite Super Bowl ad — smartphone nerds

February 6, 2012

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Source: Big Think — February 6, 2012 | Daniel Honan

Move over, David Beckham, Matthew Broderick, Jerry Seinfeld and Donald Trump. The Super Bowl commercial that caught our attention was a Best Buy spot called “Phone Innovators” featuring none other than Big Think favorite Ray Kurzweil.

“I’m Ray Kurzweil,” the futurist and inventor says in the commercial. “I gave your words a voice,” his phone then says.

The New York Times | Judging the Super Bowl commercials, from charming to smarmy

February 5, 2012

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Source: The New York Times — February 5, 2012 | Stuart Elliott

Best Buy: A year after a silly Super Bowl spot with Justin Bieber and Ozzy Osbourne, Best Buy celebrated real achievement with a commercial honoring technological innovators like Philippe Kahn, who declares, “I created the camera phone,” and Kevin Systrom, a founder of the photo-sharing app Instagram. [...]

TechCrunch | Tech Bowl: Best Buy spotlights mobile innovators, founders in Super Bowl spot

February 5, 2012

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Source: TechCrunch — February 5, 2012 | Rip Empson

Every year, Best Buy runs a big Super Bowl spot, and traditionally they go the route of hiring a big celebrity to hawk their brand message. Last year, it was “the Biebs” and Ozzy Osbourne. This year, Best Buy has opted for something a bit different, choosing to highlight innovators and give more than a nod to geeks in its tech-focused Super Bowl ad.

Drew Panayiotou,… read more

CNET | The Super Bowl ads — tech winners and losers

February 5, 2012

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Source: CNET — February 5, 2012 | Chris Matyszczyk

But the winner of the first half — for your Incorrect correspondent, at least — was Best Buy.

Instead of last year’s Justin Bieber and Ozzie Osbourne, here we had stellar individuals such as artificial intelligence and speech recognition guru Ray Kurzweil; Philippe Kahn, the creator of the first cell phone camera; and the people who invented Instagram, Words With Friends, text messages, and other technological… read more

Boston Review | Cheating death: philosophers ponder the afterlife

February 1, 2012

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Source: Boston Review — February 1, 2012 | Alex Byrne

For the futurist Ray Kurzweil, hope lies in the possibility that he will be uploaded to new and shiny hardware—as pictures are transferred to Facebook’s servers—leaving his outmoded biological container behind.

Isn’t all this a pipe dream? Why isn’t “uploading” merely a way of producing a perfect Kurzweil-impersonator, rather than the real thing? Cryogenic storage might help if I am still alive when frozen, but what… read more

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