The makers of the $179 Anti Sleep Pilot have taken a simpler and different approach to the problem of driver fatigue.

Rather than focus on looking for clues that the driver is about to fall asleep, this device requires regular input from drivers to ensure they are alert.

Placed on the dashboard, the Oreo-size Anti Sleep Pilot has a built-in motion detector, flashing lights, and an audible alarm. iPhone users can instead buy a $19.99 app that mirrors most of its features.

The more fatigued it senses a driver is, the more often it will beep. When it determines a rest break is needed, a loud alarm sounds and the lights go red.

Fatigued drivers cause more than 100,000 crashes a year in the United States, according to the National Highway Traffic Safety Administration, causing roughly 1,550 deaths.