The Washington Post | Super Bowl ads: Mobile innovators download in Best Buy Web video series

February 6, 2012

The Washington Post — February 6, 2012 | Emi Kolawole

This is a summary. Read original article in full here.

Super Bowl ads are a longtime tradition, but this one from Best Buy caught our eye. The ad features innovators who have been changing the mobile technology landscape — a major tool in conquering “Big Data.” The ad featured during the Super Bowl is a shorter version of a much longer Web video.

The entire ad campaign, created by Best Buy to tout their mobile phone and carrier plan selection and an associated $50 gift certificate deal, has at least nine YouTube videos in all, including the game-day, 30-second spot.

Best Buy’s chosen innovators include text-to-speech inventor and futurist Ray Kurzweil, Instagram founder Kevin Systrom, camera phone creator Philippe Kahn, mobile payment system inventor and founder of Square Jim McKelvey, video sharing creator Daniel Henderson, Shazam cofounders Chris Barton and Avery Wang, Words with Friends creators Paul and David Bettner, and Neil Papworth — sender of the first SMS message. [...]