The Unconscious Mind: A Great Decision Maker

February 21, 2006 | Source: New York Times

Dutch psychologists found that people struggling to make complex decisions did best when they were distracted and were not able to think consciously about the choice at all.

The research not only backs up the common advice to “sleep on it” when facing difficult choices, but it also suggests that the unconscious brain can actively reason as well as produce weird dreams and Freudian slips.