The next step in the evolution of connected cars is making cars intelligent.

The goal of the Urban Intelligent Assist project, which Audi is undertaking in collaboration with four U.S. universities, is to help the driver deal with driving conditions and navigation.

The goal is for the cars to recognize individual motorists behind the wheel, and know preferred destinations, routes the motorists have most commonly traveled, and the time needed to reach appointments.” Optimizing car safety is also a priority.

Big challenge: bridging the Silicon Valley engineering culture with automotive engineering culture.