Apple just launched its stunning Maps product, with “Flyover” — Apple’s incredible new 3D maps display, which makes Google Maps look antiquated.

“We built an entire new mapping solution from the ground up,” Forstall said while demoing the product, “It is beautiful. We did all the cartography ourselves.”

In addition to the 3D display, Maps will have Siri integrated turn-by-turn directions. Crucial to the new Maps product is local search and Apple has taken in 100 million local businesses so far, in addition to partnering up with Yelp to provide the listings.

The company is also building a Waze-like traffic service, so users can see where slow traffic is and see accidents — Apple will use using anonymous crowd-sourced real time data from iOS users to keep this up to date.

All the new Maps will be vector-based; which means that users can rotate views, angles and drill down into buildings.