You’ll buy more from web ads that know how you think

December 8, 2009 | Source: New Scientist Tech

An “ad morphing” system that serves up banner ads that fit a website user’s personality type has been developed by MIT Sloan School of Management researchers.

It uses a program called the Bayesian Inference Engine running unobtrusively on a user’s computer to monitor the person’s click patterns to determine how they respond to different textual and visual cues. This is then used to categorize the user’s cognitive style and deliver the appropriate ad.