designA concept of autonomous driving for the people

from: UsTwo
December 1, 2019

— contents —


concepts for: making self-driving transportation human-friendly

presented by: UsTwo
about: global digital design studio

In our concept projects: we discuss our ergonomic design point-of-view — the automobile industry’s approach to autonomous driving is imbalanced. We show how to focus on the human factors, in addition to the technical challenges of fully self-driving vehicles.

— book —

graphic artist: UsTwo
book title: Humanising Autonomy
deck: Where are we going?
year: 2017

read the book | click here
format: Adobe

— book —

graphic artist: UsTwo
book title: Thoughts on In-Car Human-Machine-Interface
deck: Are we there yet?
year: 2017

read the book | click here
format: Adobe

on the web | pages

UsTwo | home
UsTwo | auto

UsTwo | concept project: Humanising Autonomy
UsTwo | book notes: 12 ways • to humanize autonomy
UsTwo | book notes: the near future • of in-car human-machine interface

watch | video tour: inside the UsTwo studio

concept gallery | by UsTwo

the roo:

  1. self-driving mini-car
  2. self-driving mini-van
  3. self-driving taxi

no. 1 | the roo
self-driving mini-car

no. 2 | the roo
self-driving mini-van

no.3 | the too
self-driving taxi


— selections from the concept project —

introduction to the book

Humanising Autonomy
read | story

Autonomous vehicles promise to make a meaningful difference to the planet — mobility, independence, and safety for all people. But most of the talk is focused on the mechanical steps to make this possible and impact to our roadways — but not on the needs of the user.

1. | 

people + driver-less vehicles
read | story

What does autonomy mean to you? In order to overcome the barriers to autonomous vehicle adoption, they need to be truly accessible to everyone. The way to do this? Observe what people’s mobility wants and needs are. This is the key to creating a human approach to autonomy that actually works.

2. |

hailing a driver-less taxi
read | story

— summary—

What roles will we miss when there is no longer a driver? In a driver-less future, how will we hail a taxi? We argue that you need to look beyond app-based solutions to make these interactions as inclusive as possible.

3. |

a glance at the future of external vehicular sounds
read: the story

— summary—

Increasing pedestrian safety through smart tones. We explore different auditory concepts to communicate risk to pedestrians, with the goal of creating a safer relationship between them and electronic vehicles.

4. |

introducing the UsTwo Roo
read: the story

— summary—

Our autonomous car concept. Looking beyond opportunities to optimise, UsTwo’s automated vehicle concept is built on the foundational idea that there’s more to people’s mobility needs than simply the vehicle and its technology.

5. |

connected cars need to care
read: the story

— summary—

Automobile brands are becoming tech companies — eventually the winners will be the brands that combine software with emotional intelligence, with insight into how people behave.


— notes + abbreivations —

* no notes

[ post file ]

post title: A concept of autonomous driving for the people
deck: from: UsTwo

collection: the Kurzweil library
tab: design

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