a & e | Motion design with exotic surface models

spotlight on: Foam Studio • by Zeitguised
April 1, 2020


images | above + below

A computer generated concept of exotic fabric in motion from Foam Studio • by Zeitguised.

This is a different kind of project. What looks at first like an eccentric tangle of simulated dance and color — turns out to be a study of hand-crafted algorithmic textiles and procedural surfaces — for what we call “exquisite realities.”

— design team

credit: Foam Studio • by Zeitguised


— in this post —

~ story
~ featurettes
~ selected reading


— story —

Take a look at Foam Studio’s computer graphics demos featuring their work for IBM’s campaign. They add a new dimension to abstract and organic visuals — with extreme, exotic, high-texture surfaces that move with unexpected fluidity.

The future of game-play, interactive, and virtual + augmented reality is trending toward these kinds of richer, denser surfaces that add depth + mystery.

The physics of both possible + impossible futures.

One value of artificial reality is its ability to let us experience physicality that doesn’t actually exist — and to see state-changes that are invisible to the naked eye. Like extreme slow or fast motion, magnetism — and impossible materials that twist, grow, crystallize, and decay. And other-worldly sounds that naturally emerge from surreal objects. What’s special about Foam Studio’s technique is its “almost-but-not-quite” realism.

Making artificial intelligence relatable.

Foam Studio is a spin-off design and production studio Zeitguised — creators of acclaimed work for clients like Absolut, IBM, Mercedes-Benz, Nike, and Samsung.

The studio recently created a concept series of autonomous vehicles called “Spaces on Wheels” with Ikea. And launched an award-winning art film called Auto Nom — a clever and light-hearted take on the future of artificial intelligence. Both stories included below in selected reading.




on the web | pages

Foam Studio • by Zeitguised | home
Foam Studio • by Zeitguised | Vimeo channel

Zeitguised | home
Zeitguised | Geist — An exploration of hand-crafted algorithmic textiles + surfaces.

— summary —

Foam Studio develops bespoke visual worlds for global campaigns.




selected reading:


1. |

publication: Dexigner
tag line: Leading portal for designers, architects, illustrators, engineers, artists, and creatives.
story title: Foam Studio designs 7 conceptual vehicles with IKEA’s Space10
read | story

— summary —

Foam Studio — in collaboration with IKEA future living lab Space10 — designed 7 autonomous vehicles. The project is called “Spaces on Wheels.” It’s a visual exploration of how fully autonomous vehicles could enable a fulfilling, everyday life.


2. |

publication: Creative Boom
tag line: We celebrate, inspire and supprt the creative community.
story title: Auto Nom: An upbeat self-driving car offers a refreshing look at artificial intelligence
read | story

— summary —

Auto Nom is a new art film that offers an upbeat alternative to the doom + gloom that we often associate with autonomous mobility and artificial intelligence. By Zeitguised’s spin-off Foam Studio — and part of a series of character animation narratives based on the personality of “autonomous Rolf” — a fictitious self-driving classic German car that gets under your hood with its freedom-loving behavior.


— notes —

IBM = International Business Machines
a & e = arts and entertainment


[ post file ]

post title: a & e | Motion design with exotic surface models
deck: spotlight on: Foam Studio
folder: daily blog

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