Forbes | In defense of small data

March 30, 2012

Forbes — March 30, 2012 | Bruce Upbin

This is a summary. Read original article in full here.

The very term Big Data implies that quantity is paramount, and some people speak as if they expect accelerating returns. If my database grows 100X bigger then I can mine insights that are 100X or even 300X bigger, right?  Wrong! In my experience, more of the same type of data provides only modest & incremental insights, not a quantum leap. [...]