A digital ‘magazine’ with one subscriber

March 10, 2011 | Source: The Wall Street Journal

Zite is an iPad app that crawls a half million Web domains to find specific reading material that would be of interest to you, according to your social network and/or online reading behavior.

It evaluates this potential content by tracking signals (like tweets, comments, tags and sharing) from stories that indicate a certain level of social interest and momentum in the story. The result is a personalized magazine that gets more accurately targeted toward its reader the more it’s used.