Microsoft has launched the Windows Mobile Portable Media Center, a software design for an audio player with a color video screen — a sort of video iPod.

CinemaNow will offer 200 movies and television programs, coded for the Windows devices, that must be downloaded into a Windows XP computer before being transferred to a Portable Media Center.

Computers equipped with television tuner cards can also record programs and movies from TV to their PC hard drives, then transfer the content to Portable Media Center’s own 20-gigabyte hard drive.