Yankee Group has uncovered a new category of consumer: the coax-cutter — those who cut off their pay TV services and use their PCs, gaming consoles and other connected devices to access video programming instead.

One in 8 consumers are set to join their ranks in the next 12 months.

Other findings include:

* Pay TV market is flat-lining. Subscribers in Western Europe will increase just 3.9 percent from 2010 to 2013; U.S. subscribers are on a similar path, growing 6.9 percent in the same time frame.

* Age and connected device usage play a role. Consumers who do cut off pay TV services will most likely be aged 18-34 and heavy mobile users or gamers.

* Consumers will turn to other devices to skirt pay TV services. Fifty-six percent of households have at least one HDTV and 43 percent have at least one gaming console.

More info: Yankee Group news