Cognitive Match, which applies real-time AI, learning math, and semantic processing technologies to increase response rates for online businesses, has received a $2.5M investment.

The service is targeted to companies that are marketing via websites and generate over $1M annually through their website, Cognitive Match CEO Alex Kelleher told KurzweilAI.net.

“We work with 4 UK universities, and the professors at those universities who are leaders in the fields of AI, computational mathematics and natural language processing,” he said.

The matching engine makes decisions by using a large number of data points on each individual, ranging from behavioral to environmental.

Those data points vary from site to site but typically include time of day, geo-location, previous visit history, search history, and relevant external data feeds that describe the environment the individual is currently in.

See also: Press release