MediaCart | Shopping cart of tomorrow
March 27, 2010
MediaCart | MediaCart has developed a computerized shopping cart that assists shoppers, delivers targeted communications at the point of purchase, and streamlines store operations. The MediaCart system accurately anticipates and responds to the shopper’s needs — helping them locate products, check prices and product information, and manage their shopping lists.
Most product purchasing decisions (over 70%) are made at the point of purchase in the store. Until now, effectively advertising at that exact “point of purchase” moment in time has been unattainable. With MediaCart, consumer product brand marketers display full-motion video advertising to shoppers as they approach various product locations in the store — walking down an aisle, approaching an end cap or standing at the checkout.
Shoppers locate products, check prices, and scan products at their cart. They can store and retrieve their shopping lists on the Web and retrieve a map of their items at the cart. Shoppers can retrieve product information and pricing, giving basket totals and check off items on the shopping list as they shop.
Video Source: MediaCart
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Comments (2)
by sblack
Bar codes could be associated with various magazine recipe pages and tied-in with store specific discounts on the ingredients. Like, you walk in with the latest issue of “Rachel Ray” and scan the recipe in the back for chicken pasta. The recipe bar code is associated with brands of chicken, pasta, pre-made sauces, and produce that will offer store-specific discounts on their brands if you’re making that recipe. You could literally have Ragu(tm) sponsor the sauce for that recipe at Safeway or Vons, etc. This draws people to the specific grocery chain, and then to the brand of product itself. It also encourages people to buy the magazines or get the promo code from the Cooking Channel website or TV show, etc. bc their patronage gets you coupons.
Deep discounts would be enticing.
by sblack
You could integrate brand-name diet plans into this, or lifestyle magazines that offer recipes — the shopping lists could be automatically suggested and added to the interactive display, including discounts offered by the brand. You can scan the magazine or diet book, etc, and the shop list displays and automatically generates a special discount.