SIGGRAPH 2010 will bring approximately 25,000 computer graphics and interactive technology professionals from six continents for the industry’s most respected technical and creative programs focusing on research, science, art, animation, music, gaming, interactivity, education, and the web from Sunday, 25 July through Thursday, 29 July 2010 at the Los Angeles Convention Center. SIGGRAPH 2010 includes a three-day exhibition of products and services from the computer graphics and interactive marketplace from 27-29 July 2010. More than 200 international exhibiting companies are expected.

Exciting changes in 2010 include the new SIGGRAPH Dailies! program, celebrating excellence in computer graphics by showcasing images and short animations of extraordinary power and beauty.  “Each year the technical content presented at SIGGRAPH gets more and more impressive. So it’s the goal each year, to improve upon the years past – a challenging but rewarding task,” stated Terrence Masson, SIGGRAPH 2010 Conference Chair from Northeastern University. “Expanding submission categories and extending deadlines open the pool of contributions to much wider spectrums of the whole industry ensuring the presence of more great content than ever before.”

Also new for 2010 is the addition of the Computer Animation Shorts submission category to the renowned festival in order to incorporate animated short pieces that contain a significant percentage of computer-generated imagery and/or digital production. Works can include independent shorts, character animation, sponsored creative explorations, narrative and experimental works, opening sequences, game cinematics, selections and/or montages of animated television series, machinima, and new-media formats.

Don Marinelli, a leading Carnegie Mellon scholar and educator, will give one of the keynote presentations at SIGGRAPH. Marinelli is the executive producer of Carnegie Mellon’s Entertainment Technology Center, a joint initiative between the College of Fine Arts and the School of Computer Science, where technologists and non-technologists work together on projects that produce installations intended to entertain, inform, inspire, or otherwise affect an audience, guest, player, or participant.