The Retail Advertising and Marketing Association (RAMA) found 25.8 percent of people planned to tune in strictly for the commercials.

To dish out his own thoughts on the winners of last night’s mega-expensive, ultra-territorial Super Bowl commercial showdown, RAMA’s Executive Director Mike Gatti, in his third annual “Top 5 Commercials” blog post, puts a few things into…

Best Buy’s Super Bowl ad, featuring inventors who created innovations for cellphones, is drawing praise from advertising pros, although the wider public greeted it with a shrug.

The 30-second spot veered from the Super Bowl ad practice of using celebrities and showcased real people who invented features like the camera phone,…

Best Buy: A year after a silly Super Bowl spot with Justin Bieber and Ozzy Osbourne, Best Buy celebrated real achievement with a commercial honoring technological innovators like Philippe Kahn, who declares, “I created the camera phone,” and Kevin Systrom, a founder of the photo-sharing app Instagram. [...]

Best Buy Co. Inc.’s decision to use its Super Bowl ad to spotlight innovators who helped change how cell phones are used (and snuck itself onto the list) was received pretty well, at least by media types.

Cnet called it the best tech-centered ad of the first half of the game. It…

Every year, Best Buy runs a big Super Bowl spot, and traditionally they go the route of hiring a big celebrity to hawk their brand message. Last year, it was “the Biebs” and Ozzy Osbourne. This year, Best Buy has opted for something a bit different, choosing to highlight innovators and give…

“I’m Ray Kurzweil. I gave your words a voice.” This was Ray’s punchline during yesterday’s feature Best Buy Super Bowl ad also acknowledging a number of other mobile innovators.

The commercial focused the spotlight on ten technology innovators who have changed the way we use our phones:

• Philippe Kahn: created

…

Best Buy went above any beyond with its Super Bowl commercial, including a wide range of inventors who created so many of the technological devices that are part of our daily lives. They had camera phone inventor Philippe Kahn, text-to-voice creator Ray Kurzwell, all the way to the pioneers to created Words…

Super Bowl ads are a longtime tradition, but this one from Best Buy caught our eye. The ad features innovators who have been changing the mobile technology landscape — a major tool in conquering “Big Data.” The ad featured during the Super Bowl is a shorter version of a much longer Web video.

The entire…

Move over, David Beckham, Matthew Broderick, Jerry Seinfeld and Donald Trump. The Super Bowl commercial that caught our attention was a Best Buy spot called “Phone Innovators” featuring none other than Big Think favorite Ray Kurzweil.

“I’m Ray Kurzweil,” the futurist and inventor says in the commercial. “I gave your words…